Platinum has quietly become one of 2025’s top-performing assets—surging more than 50% year-to-date. With industrial demand booming, investment inflows accelerating, and supply in crisis, analysts are now making bold calls: Platinum could hit $4,000 an ounce before Gold ever gets there.
While Gold has stolen headlines—briefly crossing a record $3,500/oz, Platinum is outperforming in the shadows. At $1,350/oz, it’s at its highest level in over a decade—and analysts say this breakout has legs.
What’s Driving Platinum’s Outperformance?
- Unmatched Demand Growth: In China—the world’s biggest Platinum market—demand is exploding. April imports surged to 11.5 tonnes, the highest in over a year. Jewellery retailers in Shenzhen have tripled, scrambling to meet the soaring appetite for Platinum.
- Gold Fatigue = Platinum Opportunity: As Gold nears psychological resistance, investors are rotating. Bank of America estimates just a 1% shift from Gold to Platinum jewellery would double the current global supply deficit overnight.
- ETF and Institutional Flows Accelerate: Platinum-backed ETFs are soaking up supply. TD Securities warns of a potential short squeeze as physical liquidity tightens and investment demand rises to 688,000 ounces in 2025.
A Deepening Supply Crunch
Supply is the real wildcard. According to the World Platinum Investment Council, the market faces a 966,000-ounce deficit in 2025—its third straight year in the red.
South Africa, which produces over 80% of global supply, is grappling with rolling blackouts and mine closures. New production? Unlikely. Even the CEO of Impala Platinum warns current prices aren’t high enough to justify development.
Platinum’s Edge: Utility + Scarcity
Unlike Gold, which is mostly a store of value, Platinum is indispensable in industry—used in everything from car catalytic converters to green hydrogen technology.
And here’s the kicker: Platinum is 18x rarer than Gold, yet trades at less than half its price. Historically, Platinum commanded a premium over Gold. That relationship is poised for a sharp reversion.
Ready for the Next Big Trade?
With the fundamentals aligning—soaring demand, collapsing supply, and a historic price gap—the Platinum market may be on the cusp of a major revaluation.
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These materials are for information purposes only. They do not post a buy or sell recommendation for any of the financial instruments herein analysed.
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