Twitter Reports a Surge in New Users on the Backdrop of Weaker Ad Revenue

Picture of phone with Twitter app open

Source: Dreamstime

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Yesterday, the social media giant released its second-quarter earnings report that revealed a “moderate recovery” of its ad business compared with March. The ad revenue was, however, still 23% short of the figure reported in the previous year. On the other hand, the company did manage to attract a substantial amount of new users during the pandemic, which resulted in a near-immediate stock price rally of 4.1% in the hours following the report.

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