Source: Dreamstime | Author: Neydtstock
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The shares of the social network Twitter tumbled 15% on Friday after the possible future owner Elon Musk put the deal “temporarily on hold”.
According to a Reuters publication, the reason for this is Musk’s decision to wait for data on the share of fake and bot accounts on Twitter.
“Twitter deal is temporarily on hold pending details supporting calculation that spam/fake accounts do indeed represent less than 5% of users,” Musk told his more than 92 million Twitter followers on Friday.
After the tweet, the social network shares fell to $38.57 – one of the lowest prices since April when Musk announced his plans to buy it at $54.20 per share, totalling $44 bln.
The number of fake accounts is essential in terms of monetisation and the actual number of active daily users who are served advertising in the social network. Musk himself said recently that one of his main priorities would be to remove “spambots” from the platform when he becomes the owner.
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