Four Types of Investors Behind Almost Every Successful Startup

People having a business meeting

Source: Pexels.com | Photographer: Jens Mahnke

In the past few years, the terms “investment” and “investor” were supplemented with a host of new words like “pre-seed stages”, “seed stages”, “venture capital rounds”, “crowdfunding”, “peer-to-peer lenders”. All these terms are related to startups and the elaborate multi-layered system of startup financing that evolved from the straightforward bank loans of yore.

Today, we distinguish four main tiers of startup financing, depending on how far the company is in its development at the time of funding, how big the investment is, and on other factors.

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Should you invest in startups? A look at both sides of the coin

A businessman holding white board with chart drawings

Source: Pixabay.com

Slack, Lyft, Uber, Robinhood, Coinbase, Revolut, Airbnb. These are household names of successful companies that launched as a mere startup with a good idea and a smart business plan.

Having a startup and investing in a startup has become so trendy that the market is now oversaturated to the point where it almost seems like the world is about to run out of good ideas. So, is it really worth investing in a startup, however promising it may appear?

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